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The key to building brand, engagement, loyalty - and your business - is understanding consumer and industry trends.

Of course, you already know that. But even with your best efforts, you may have blind spots.

Where is my product being most consumed? What beer styles do consumers in my area prefer? What is the next big trend?

Untappd can help!


Our Insights Offerings

Right-sized for your business


Pre-built Dashboards

Identify trends and preferences in your area or across the globe.  Easily slice and analyze data to help guide your business decision-making, no matter your business size.


Custom Data Requests

Need beer consumption data that's custom fit for your business?  We can help identify and scope out the right data that helps you stay on top of the latest trends.

Why are those insights so important?

Untappd can help your business in a number of ways

Untappd, part of the Next Glass family of brands, powers the largest community of beer enthusiasts in the world. With over 1 billion all time consumption moments, Untappd Insights can provide access to exclusive aggregated data generated by millions of monthly interactions across our brands to help understand style trends, flavor, social sentiment, and location information*.

Remove the Guesswork

  • Ask strategic questions of our comprehensive data to make informed business decisions and drive ROI.
  • Use both on- and off-premise data to augment supply chain data and identify location consumption info.
  • Go beyond typical demographics to better target your marketing efforts and understand product favorability, drink preferences and social/consumption behaviors.
  • Monitor style and flavor trends to better inform product innovation.

Untappd Insights offers out-of-the-box dashboards and segmentation, or work with our team to develop custom solutions to best fit your unique needs.

*Data is aggregated, anonymized and privacy compliant.

Use Untappd Insights to help guide strategy decision-making and grow your business.

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